A Black man with white glasses sits in front of his laptop, while a Latin man stands over him looking at the screen

Using Social Media With Your Team

Social media is an indispensable tool in increasing your customer reach, but have you thought about how social media design can improve your internal innovation? Don’t just invest in beautiful social media for external use. Employees are integral to social media success.

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Conversation Types on Twitter

Research by the Pew Research Centre illustrates six different types of conversations on Twitter.

Infographic of the six structures of Twitter conversation networks
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A young Black man sits in front of a laptop

Employees Are Your Social Media Champions

A Gallup poll finds that 81% of engaged workers are more likely to give their employer’s products and services a positive recommendation on social media in comparison to only 18% of actively disengaged workers.

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Social Sciences Up to the Task of New Technologies

Sociologist Duncan Watts on why social science is important in technology and in broader areas of social policy.

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