Social norms are often used in public information campaigns by government, however, behavioural change is not always adequately measured. Social science can help marketers, decision-makers, and businesses to effectively use social norms to change behaviour. Below are two case studies on the environment and health.
Continue reading “Measuring Public Information Campaigns”
How can you use social science to encourage communities to change collective behaviours? We cover how to identify a behaviour that needs to change, how to target the key audience, how to encourage change, and the best mode of communication to reach the intended community. The provided check list will help you communicate effectively with local communities.
Continue reading “How to Encourage Community Change”
This post provides tips for improving public health communications. I show examples from studies that encouraged doctors to comply with health guidelines. I discuss a case study of a health organisation that sought to increase patient referrals to a free treatment program.
Continue reading “Encouraging Referrals”
How can you encourage your customers to take up free support services? We look at how to get employers and workers to complete a survey sent via SMS, and sign-up for emergency disaster relief.
Governments and companies provide a range of free services to improve the lives of vulnerable clients, yet few people take these up. Below is an overview of why this happens and how to improve take-up of life-saving services.
Continue reading “How to Improve Services for Vulnerable Clients”
Social science was used in a state inquiry into social injustice. This includes a review of information services, analysis of policy and program outcomes, and identifying the social and economic impact of racial inequity.
Continue reading “Using Social Science to Address Injustice”
Learn about how applied social science was used in a state project to increase the number of girls and women in trades.
Continue reading “Enhancing Recruitment of Women”
Here are some tips on how to send effective SMS campaigns.
Continue reading “Messages to Change Behaviour”
A project exploring the recruitment experiences of people with disability led to a trial that significantly increased disability awareness training. Here are the lessons that might help other organisations seeking to enhance diversity and inclusion initiatives.
Continue reading “Improving Diversity and Inclusion”
Timely, targeted, and informative messages can motivate young workers to continue pursuing their qualifications. Employers can adopt these social science tips to better support students at work.
Continue reading “Supporting Vulnerable Students”
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