A Gallup poll finds that 81% of engaged workers are more likely to give their employer’s products and services a positive recommendation on social media in comparison to only 18% of actively disengaged workers.

The 2012 Global Workforce Study surveyed 32,000 workers in 29 countries. It finds that “highly engaged” workers are people who are given the autonomy to contribute towards their work goals. They feel their employer supports productivity and they believe their workplace promotes wellbeing.

Employees are integral to social media success. Apart from upholding your duty of care as an ethical employer, keep employees engaged by improving your workplace culture.

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