Orange wall with orange megaphone

How to Communicate Effectively for Behavioural Change

Usually, when we create communications in Western societies, we’re used to telling a story. When you get an email, for example, it usually follows a narrative format. Evidence from behavioural insights actually shows us that this format, while highly familiar, very rarely shifts behaviour.

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Planning a Randomised Control Trial

The last two days I’ve continued working with our colleagues to refine the messages that were going to be testing as part of our randomised control trial. A randomised controlled trial is where you have two conditions people can be randomly allocated into: either a control group or an treatment group. You have an equal chance of being allocated to either of those.

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Aboriginal women speakers sit up front of an audience at Twitter Australia headquarters

NAIDOC Week 2018

This past week Australia celebrated NAIDOC Week, a time to reflect on the culture, history and achievements of Aboriginal and Torres Strait Islander people. This year’s theme was Because of Her We Can, putting the spotlight on Indigenous women’s central role in overlapping areas, from family, to community organisations, to social justice.

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A white woman wearing glasses is smiling as another person talks to them. She has her laptop open

Women in technology

Tech is the single biggest industry employer of men in Australia, but women only make up a quarter of this workforce. Companies invest big in the latest technologies to stay ahead of the game. Why don’t they invest in minorities and White women in the same way?

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External link to Water Mismanagement Impacting Aboriginal Communities

Water Mismanagement Impacting Aboriginal Communities

Racist policies are making remote Aboriginal communities sick. At least three communities in Central Australia have levels of uranium in drinking water that exceed health guidelines, with dozens more not meeting good quality. “It’s an international scandal that this is … Continue reading Water Mismanagement Impacting Aboriginal Communities