Usually, when we create communications in Western societies, we’re used to telling a story. When you get an email, for example, it usually follows a narrative format. Evidence from behavioural insights actually shows us that this format, while highly familiar, very rarely shifts behaviour.
Continue reading “How to Communicate Effectively for Behavioural Change”
Today is Wear it Purple Day, when we wear the color purple to show our support for lesbian, gay, bisexual, transgender, queer, intersex and asexual (LGBTQIA) youth. This day was founded in 2010 by two young Australian queer people: Katherine Hudson and Scott Williams.
Continue reading “Wear it Purple Day”
To explain the analysis planning that we’re doing at the moment, I’ll tell you about our broader methodology that we use for all our randomised control trials.
Continue reading “Methodology for Running a Project”
The last two days I’ve continued working with our colleagues to refine the messages that were going to be testing as part of our randomised control trial. A randomised controlled trial is where you have two conditions people can be randomly allocated into: either a control group or an treatment group. You have an equal chance of being allocated to either of those.
Continue reading “Planning a Randomised Control Trial”
Go watch the film, Arctic. Wonderful performance from Mads Mikkelsen. I’m not a big fan of a wounded woman being saved, but Maria Thelma Smaradottir still … Continue reading Arctic
‘Do you know what Mr. Popularity Vincent Mondale is doing these days? He’s a sociologist, for God’s sake. Sociologist, Terry.’ – Brooklyn Nine-Nine shows us some love. Continue reading Sociology Rates a Mention on Brooklyn Nine-Nine
This past week Australia celebrated NAIDOC Week, a time to reflect on the culture, history and achievements of Aboriginal and Torres Strait Islander people. This year’s theme was Because of Her We Can, putting the spotlight on Indigenous women’s central role in overlapping areas, from family, to community organisations, to social justice.
Continue reading “NAIDOC Week 2018”
Tech is the single biggest industry employer of men in Australia, but women only make up a quarter of this workforce. Companies invest big in the latest technologies to stay ahead of the game. Why don’t they invest in minorities and White women in the same way?
Continue reading “Women in technology”A video filmed by community members shows police brutality in Glen Innes, New South Wales, against a group of young Aboriginal girls.
Continue reading “Police Brutality of Young Aboriginal Girls”Racist policies are making remote Aboriginal communities sick. At least three communities in Central Australia have levels of uranium in drinking water that exceed health guidelines, with dozens more not meeting good quality. “It’s an international scandal that this is … Continue reading Water Mismanagement Impacting Aboriginal Communities
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