Category: Social Media

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Twitter Tips for Not-for-Profits

Dr Zuleyka Zevallos

Not-for-profit organisations still have a tendency to be reticent to fully embrace social media. For some it’s due to lack of funds, time or resources, for others it’s lack of confidence about technology. As not-for-profits are sometimes staffed by volunteers, social media duties may be handed to junior staff who aren’t adequately trained, or it’s otherwise done ad hoc by personnel who are looking after social media in additional to their main job.

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Website and Graphic Design in Applied Research

Dr Zuleyka Zevallos

I’ve been away a long time and I wanted to restart my series on A Day in Applied Sociology, to shed light on what it’s like to be an applied sociologist. First, I wanted to show you how I manage my public sociology with my paid work. Second, I wanted to reflect on what it’s like learning website and graphic design for business, research and social policy audiences.

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Cognitive Capital of Click Farm Workers

Dr Zuleyka Zevallos

How do we better support “click farm” workers of the online economy? Click farm workers are paid to generate clicks and “likes” on webpages and they otherwise drive traffic to particular websites or social media posts. They are currently located in impoverished areas, especially in developing regions. Their pay is very low and the conditions under which they work are exploitative.

Economics Professor Yann Moulier Boutang argues we should draw on the concept of cognitive capital when thinking about the importance of these workers to the new digital economy. This term refers to the collective knowledge and income drawn from click worker’s online cooperation.

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Managers views of social media use at work

Dr Zuleyka Zevallos

A study of 11,000 workers find that managers have a negative perception of private social media use at work, but they are also more likely to indulge in private social media woke at work. Men, highly educated and single workers are most likely to use social media at work, possibly because they are more confident that they will not be fired. Those from lower socio-economic classes are more likely to be in precarious employment and fear social media at work. The researchers don’t necessarily recommend overloading workers to restrict their social media use as some studies suggest this can be … Continue reading Managers views of social media use at work

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Find Your Professional Voice on Twitter

Dr Zuleyka Zevallos

Find Your Professional Voice on TwitterMany small to medium businesses haven’t stopped to plan their social media plan before they launch on Twitter. While they see it’s important to have an online presence, the typical mistakes they make all revolve around the fact that they don’t have a professional communication strategy.

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Social Media Tip: Your WordPress Username

Dr Zuleyka Zevallos

This Social Media Tip is about how to change your WordPress username. I’ve been asked about this more than once. Your username serves two purposes. First, it’s your website administrator login (the “back end”). Second, it’s the public name that will appear on your blog and other places online (the “front end”). There are two ways to change your Username. 1. Keep the same login and simply change your public display name. I recommend this option for most users. Go to Dashboard> Profile > My Public Profile. Scroll to “Display name publicly as” and enter your name the way you want. Then click the … Continue reading Social Media Tip: Your WordPress Username

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Using Social Media With Your Team

Dr Zuleyka Zevallos

Social media is an indispensable tool in increasing your customer reach, but have you thought about how social media design can improve your internal innovation? Don’t just invest in beautiful social media for external use. Employees are integral to social media success.  Employees who feel valued by their company will be happy, healthier and more productive, as well as being more likely to share positive social media about their company in their private networks.

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