Not-for-profit organisations still have a tendency to be reticent to fully embrace social media. For some it’s due to lack of funds, time or resources, for others it’s lack of confidence about technology. As not-for-profits are sometimes staffed by volunteers, social media duties may be handed to junior staff who aren’t adequately trained, or it’s otherwise done ad hoc by personnel who are looking after social media in additional to their main job.Continue reading “Twitter Tips for Not-for-Profits”
I’ve been away a long time and I wanted to restart my series on A Day in Applied Sociology, to shed light on what it’s like to be an applied sociologist. First, I wanted to show you how I manage my public sociology with my paid work. Second, I wanted to reflect on what it’s like learning website and graphic design for business, research and social policy audiences.Continue reading “Website and Graphic Design in Applied Research”
Social science offers sophisticated methods for governments to better understand social media. Social scientists are using established research techniques to improve meaningful collection of social data via social media.Continue reading “Improving Management of Social Media”
Aside from doing corporate work Les Mason also managed social campaigns for the Salvation Army in the 1980s, such as this one, which raises awareness about poverty. Les Mason is an interesting figure in design and advertising in Australia for … Continue reading Les Mason’s Social Issues Campaign
How do we better support “click farm” workers of the online economy? Click farm workers are paid to generate clicks and “likes” on webpages and they otherwise drive traffic to particular websites or social media posts. They are currently located in impoverished areas, especially in developing regions. Their pay is very low and the conditions under which they work are exploitative.
Economics Professor Yann Moulier Boutang argues we should draw on the concept of cognitive capital when thinking about the importance of these workers to the new digital economy. This term refers to the collective knowledge and income drawn from click worker’s online cooperation.
Business leaders who are not very active online are often put off by the idea of being trolled. This reticence then leads them to shy away from having a strong social media presence. There are different schools of thought about how to manage online abuse.
Start-up co-founders, Joel Gascoigne and Leo Widrich from Buffer, talk about three strategies:
- The Seth Rogen school of thought – turn off comments, so you don’t have to engage. This negates the “social” aspect of social media, but it puts your content out there for people to enjoy.
- Commit to active moderation of comments – this will still mean you will read negative comments, but you don’t have to let them be published on your sites or engage with them.
- Expect that it will happen and don’t let it get you down – the consequence of having a bigger online presence is that negative comments are likely to increase. If you don’t let it get to you, you can reap the rewards from the positive comments and engagements you do receive.
Regardless of which philosophy you lean towards, there are additional gendered, sexualised and racial dimensions to negative comments that complicate how companies manage online abuse.
A study of 11,000 workers find that managers have a negative perception of private social media use at work, but they are also more likely to indulge in private social media woke at work. Men, highly educated and single workers are most likely to use social media at work, possibly because they are more confident that they will not be fired. Those from lower socio-economic classes are more likely to be in precarious employment and fear social media at work. The researchers don’t necessarily recommend overloading workers to restrict their social media use as some studies suggest this can be … Continue reading Managers views of social media use at work
Many small to medium businesses haven’t stopped to plan their social media plan before they launch on Twitter. While they see it’s important to have an online presence, the typical mistakes they make all revolve around the fact that they don’t have a professional communication strategy.
There is some backlash about so-called “hashtag” activism, as depicted in this image, which critiques people tweeting about a women’s safety while doing nothing as a woman is being attacked and asking for help. This criticism is short-sighted. Twitter activists … Continue reading Online Activism
This Social Media Tip is about how to change your WordPress username. I’ve been asked about this more than once. Your username serves two purposes. First, it’s your website administrator login (the “back end”). Second, it’s the public name that will appear on your blog and other places online (the “front end”). There are two ways to change your Username. 1. Keep the same login and simply change your public display name. I recommend this option for most users. Go to Dashboard> Profile > My Public Profile. Scroll to “Display name publicly as” and enter your name the way you want. Then click the … Continue reading Social Media Tip: Your WordPress Username