How to Pitch Your Messages on Twitter

Humour, sarcasm and satire don’t translate well on social media. Remember that even if your clients are local, your audience is potentially global on Twitter.

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No To Unsolicited ‘Compliments’

Imposing unsolicited ‘compliments’ on women and then being angry when she does not respond with enthusiasm is an example of everyday sexism.

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Ethical Social Media Policies During Recruitment

Employers are increasingly using social media to screen potential applicants. Sociologist Heather Williams has put together a thoughtful article on the ethics and problems associated.

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Facebook Conserves Offline Relationships

An EU study lead by anthropologists finds that contrary to popular ideas that social media is weakening or transforming social bonds, Facebook in particular is reinforcing offline connections.

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Social Science for Clients

Social scientists use ethnography to study individuals and groups interacting in their everyday lives. This involves attending public events, observing community behaviour and gathering other information to assess how people react to social situations.

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