Social Science for Clients

Social scientists use ethnography to study individuals and groups interacting in their everyday lives. This involves attending public events, observing community behaviour and gathering other information to assess how people react to social situations. Researchers will also interview and survey people during social and work functions in order to get a critical insight into group dynamics. Ethnography has been used in many contexts: to evaluate social services; to plan public infrastructure; to address the needs of employees; to assess public health issues; to improve environmental policies; to better integrate culturally diverse groups; and much more.

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