How to Pitch Your Messages on Twitter

Humour, sarcasm and satire don’t translate well on social media. Remember that even if your clients are local, your audience is potentially global on Twitter. Many high-profile Twitter accounts have come under heavily criticism because they tweeted insensitive or offensive “jokes.” Don’t rely on gender, cultural or sexual stereotypes for a cheap laugh. Avoid weighing in on political, social or moral debates and medical topics unless you’re an expert in the field. If you want to make social commentary, start a personal Twitter account, but be aware that your personal account and those of your employees will reflect on your company.

A better approach is to have a professional marketing strategy for your Twitter account, which is distinct but integrated with your other social media. People expect transparency. Be inclusive with your tweets. Engage everyone into a conversation and inform your followers about news and advice that will enhance their lives.

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