Usually, when we create communications in Western societies, we’re used to telling a story. When you get an email, for example, it usually follows a narrative format. Evidence from behavioural insights actually shows us that this format, while highly familiar, very rarely shifts behaviour.
Continue reading “How to Communicate Effectively for Behavioural Change”
In between the trial work I shared with you last time, I’ve also been doing other work, of course, mostly on our communications.
Continue reading “Communication and Celebration”
We had a meeting with our privacy commission team who is providing us some advice on our recommendations to improve data systems and processes for people disability.
Continue reading “Media and Research Planning”
A quick update on another recent event: I gave a talk at Readify for International Women’s Day. I spoke about practical solutions to increase the number of women in tech companies. I answered questions about improving recruitment, diversity quotas and … Continue reading International Women’s Day 2018
“A point of view can be a dangerous luxury when substituted for insight and understanding.” ― Marshall McLuhan. McLuhan made an important contribution to the study of media. He wrote a book called The Medium is the Message which is … Continue reading A Dangerous Luxury
June 2014 was a bad month for media stories about social science. First, a study examined how gendered expectations affect the public’s interpretation of severe weather warnings about hurricanes. Second, a story rebounded around the world that wrongly associated domestic violence to marital status.
Continue reading “Why the Media Gets Social Science So Wrong” Philosopher, cognitive scientist and political activist Noam Chomsky discusses the roles of the state and the mass…
Continue reading Noam Chomsky on the state and mass media
Former BRW journalist, Ali Cromie, reflects on the end of publishing titan Business Review Weekly. While BRW will move into digital publishing, some of its better known features will migrate to the Financial Review. Continue reading On the end of Business Review Weekly
Aaron Hicklin, editor-in-chief of Out magazine, recently celebrated the progress made on the depiction of ‘gay culture’ in American TV shows. He writes in The Guardian: In many ways the transformation of attitudes has been ongoing for decades, accelerated in large part by the impact of Aids, which reconfigured gay identity around community and relationships. In TV shows such as Glee and Modern Family, gays are no longer comic stooges or punchlines, their relationships treated with the same respect as those of their straight counterparts. They hold hands, they kiss, they even share the same bed. This was a quantum … Continue reading Thoughts on ‘2011: A good year to be gay’
Social Science Insights 