Derek Muller, the scientist behind Veritasium, shook up public perception of Facebook back in January and again in February. He argues that Facebook pushes pages to pay to have their content featured more prominently on Facebook. He notes that while … Continue reading The Problem With Facebook
Social work organisations are rare on social media. Partly this is because of confidentiality and partly because this community sector is reticent to jump into social media. Here’s some great advice from social workers using Twitter: “Be human and authentic … Continue reading Twitter Tips for Social Workers
Social Media Content Managers Prefer Written Content
Continue reading Social Media Content Managers Prefer Written Content
Research by the Pew Research Centre illustrates six different types of conversations on Twitter.
A Gallup poll finds that 81% of engaged workers are more likely to give their employer’s products and services a positive recommendation on social media in comparison to only 18% of actively disengaged workers.
Continue reading “Employees Are Your Social Media Champions”
Humour, sarcasm and satire don’t translate well on social media. Remember that even if your clients are local, your audience is potentially global on Twitter.
Continue reading “How to Pitch Your Messages on Twitter”
Employers are increasingly using social media to screen potential applicants. Sociologist Heather Williams has put together a thoughtful article on the ethics and problems associated.
Continue reading “Ethical Social Media Policies During Recruitment”
Companies should make their social media policies clear to employees, but these have to be lawful and fair.
Continue reading “Managing Employee’s Social Media Use Ethically”
Social media is an indispensable tool in increasing your customer reach, but have you thought about how social media design can improve your internal innovation?
Continue reading “Internal Social Media”
Google+ Hangouts lets you video chat with multiple people and your videos are automatically recorded and uploaded onto YouTube. This is an innovative way to connect experts with audiences. It’s especially useful for public education.
Continue reading “Google+ Tip: How to Invite Experts from Outside Google+ into a Hangout”
Social Science Insights 