“Even at the heart of capitalist business, culture is important. A purely strategic approach isn’t sustainable.” In “Solidarity in Strategy, ” Dr Lyn Spillman shows that business is not purely about self interest and profit. Business networks are driven to success through collaboration. Civic action and working towards the common good have taken on new meaning in the market. This is why an understanding of social and cultural relationships is central to economic progress.
Quote via University of Notre Dame.