Author: Dr Zuleyka Zevallos

I’m Dr Zuleyka Zevallos; a Peruvian-Australian applied sociologist, living on Wurundjeri Country of the Kulin Nation, in Naarm (Melbourne). I specialise in analysing issues of gender and sexuality, race and culture, anti-discrimination and diversity in the workplace, social media, health and safety, and interdisciplinary research.
Social PolicyLeave a comment
Two white women and a man stand at the edge of a cliff. One of them points into the distancce while the other takes a photo with her phone

Measuring Public Information Campaigns

Dr Zuleyka Zevallos

Social norms are often used in public information campaigns by government, however, behavioural change is not always adequately measured. Social science can help marketers, decision-makers, and businesses to effectively use social norms to change behaviour. Below are two case studies on the environment and health.

  • Four diverse young workers sit around a table looking at documents and a laptop. Title reads: Measuring Public Information Campaigns
  • Four diverse people stand in a row looking at their phones, smiling, against an orange wall. Title reads: media campaigns
  • Two white women and a man stand at the edge of a cliff. One of them points into the distancce while the other takes a photo with her phone. Title reads: E.g. Environment
  • A diverse group of young women stand indoors in a tight circle, laughing
  • A group of Black women in hijab laugh while sitting in two rows. One of them fixes her friend's hijab
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Business

Work Riot is About Institutions

Dr Zuleyka Zevallos

An article in the New Yorker that the riot in Foxconn, Taiyuan, China, is “about institutions.”

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