How to Pitch Your Messages on Twitter

Humour, sarcasm and satire don’t translate well on social media. Remember that even if your clients are local, your audience is potentially global on Twitter.

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Ethical Social Media Policies During Recruitment

Employers are increasingly using social media to screen potential applicants. Sociologist Heather Williams has put together a thoughtful article on the ethics and problems associated.

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Facebook Conserves Offline Relationships

An EU study lead by anthropologists finds that contrary to popular ideas that social media is weakening or transforming social bonds, Facebook in particular is reinforcing offline connections.

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Managing Employee’s Social Media Use Ethically

Companies should make their social media policies clear to employees, but these have to be lawful and fair.

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Discourses of Disability

Inspiration porn is an image of a person with a disability, often a kid, doing something completely ordinary – like playing, or talking, or running, or drawing a picture, or hitting a tennis ball – carrying a caption like “your excuse is invalid” or “before you quit, try”…  Let me be clear about the intent of this inspiration porn; it’s there so that non-disabled people can put their worries into perspective. So they can go, “Oh well if that kid who doesn’t have any legs can smile while he’s having an awesome time, I should never, EVER feel bad about … Continue reading Discourses of Disability

How Can Social Science Help Governments Manage Social Media?

Social science offers sophisticated methods for governments to better understand social media. The London School of Economics & Political Science argues that social scientists are using their research techniques to improve meaningful collection of social data.

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How to Set Up Your Business Blog

There is a large volume of advice articles on how to set up and write an effective blog. This post brings together the advice that influenced me in setting up my various personal blogs, The Other Sociologist and my Tumblr, as well as my blog on Sociology at Work. I want to focus on the little tips that may not seem immediately important, but from experience, I can guarantee you that they make it harder for your blog to be enjoyed and shared easily.

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Managing Blog and Social Media Comments

Business leaders who are not very active online are often put off by the idea of being trolled. This reticence then leads them to shy away from having a strong social media presence. There are different schools of thought about how to manage online abuse.

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