This post covers how organisations can get more people to apply to their programs. We break down a case study of how to entice students to apply for an education achievement award. We show how to design an effective message to attract applicants, as well as how to improve the application form and customer experience.
Social science offers helpful techniques and insights for sole traders, not-for-profits, and small businesses. Social science can inform social media policymaking, as well as providing methods to improve the impact of messages and encourage audiences to take positive action. This post covers tips about how to post and test messages.
I’m currently managing three large research projects, plus our media. I’ve had two big weeks preparing for our public health trial, planning an ethics application, delivering a workshop, finalising results of a project that’s been scaled across the state, and managing our public communications under less than ideal timing.
Continue reading “Juggling Research”
Not-for-profit organisations still have a tendency to be reticent to fully embrace social media. For some it’s due to lack of funds, time or resources, for others it’s lack of confidence about technology. As not-for-profits are sometimes staffed by volunteers, social media duties may be handed to junior staff who aren’t adequately trained, or it’s otherwise done ad hoc by personnel who are looking after social media in additional to their main job.
Continue reading “Twitter Tips for Not-for-Profits”
I had Friday off. I ran around doing errands and I spent the day in Newtown. It was lovely! The rest of the weekend was pretty relaxed, though I also worked a little on my personal research. I hope to be able to tell you about that soon. In addition, there was a big technical hiccup to attend to.
Continue reading “Website Woes”
A lunchtime seminar on Aboriginal queer people at work, revising data from our randomised control trial to improve outcomes for students, public communications, and personal research.
Continue reading “Racial Justice at Work”
I’ve been away a long time and I wanted to restart my series on A Day in Applied Sociology, to shed light on what it’s like to be an applied sociologist. First, I wanted to show you how I manage my public sociology with my paid work. Second, I wanted to reflect on what it’s like learning website and graphic design for business, research and social policy audiences.
Continue reading “Website and Graphic Design in Applied Research”
Research doesn’t just involve collecting and analysising data, or writing reports. It involves endless admin and negotiation. I returned to work on a data request, accessibility, public communications, plus equity and diversity planning.
Continue reading “Research Admin”
When you get a PhD, no one tells you how much of your research career will be spent doing admin, planning, and meetings! Today was a day filled with an abundance of these auxiliary tasks that keep research projects running on time and within allocated resourcing. From ethics, to stakeholder meetings about our research, to public communications, and getting ready for our intern, it was a packed day.
Continue reading “Planning Research”
Social science offers sophisticated methods for governments to better understand social media. Social scientists are using established research techniques to improve meaningful collection of social data via social media.
Continue reading “Improving Management of Social Media”
Social Science Insights 