Social Science Quote of the Week: Diversity

This week’s Social Science Quote comes from Sociology Professor Martin Ruef.

Ruef has studied why some small businesses succeed while others fail. Looking at historical data, he finds that two variables matter most to business success: social support and diversity. Diversity can include cultural, occupational or socio-economic differences. The crucial point is knowing how to manage and resolve conflict.

There are many benefits to diversity in established firms - different mindsets, different ideas. - Professor Martin Ruef, sociologist.
There are many benefits to diversity in established firms – different mindsets, different ideas. – Professor Martin Ruef, sociologist.

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