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Twitter Tips for Not-for-Profits

Not-for-profit organisations still have a tendency to be reticent to fully embrace social media. For some it’s due to lack of funds, time or resources, for others it’s lack of confidence about technology. As not-for-profits are sometimes staffed by volunteers, social media duties may be handed to junior staff who aren’t adequately trained, or it’s otherwise done ad hoc by personnel who are looking after social media in additional to their main job.

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Find Your Professional Voice on Twitter

Many small to medium businesses haven’t stopped to plan their social media plan before they launch on Twitter. While they see it’s important to have an online presence, the typical mistakes they make all revolve around the fact that they don’t have a professional communication strategy.

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Being a Black Woman and Public Social Scientist

Dr Robin Nelson is a biological anthropologist and a wonderful public scientist. Speaking with NPR, she reflects on why it’s important for her to share her academic training to talk about women’s issues on Twitter.

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Conversation Types on Twitter

Research by the Pew Research Centre illustrates six different types of conversations on Twitter.

Infographic of the six structures of Twitter conversation networks
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How to Pitch Your Messages on Twitter

Humour, sarcasm and satire don’t translate well on social media. Remember that even if your clients are local, your audience is potentially global on Twitter.

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Does Technology Shape Social Revolution?

“Social technologies also facilitate communities — that is, they enable people to connect up who might not otherwise have connected… It also allows the formation of strong social bonds; how strong they are compared to real-life communities remains debated, but in the Middle East they have been strong enough to inspire people to risk their lives together. But that’s different from causation, different from the factors that change the risk equation for people to decide it is worth risking their safety in the streets. The technologies aren’t as important as what is driving people to put themselves in harm’s way, whether it … Continue reading Does Technology Shape Social Revolution?

How Can Social Science Help Governments Manage Social Media?

Social science offers sophisticated methods for governments to better understand social media. The London School of Economics & Political Science argues that social scientists are using their research techniques to improve meaningful collection of social data.

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