Social science offers helpful techniques and insights for sole traders, not-for-profits, and small businesses. Social science can inform social media policymaking, as well as providing methods to improve the impact of messages and encourage audiences to take positive action. This post covers tips about how to post and test messages.
Not-for-profit organisations still have a tendency to be reticent to fully embrace social media. For some it’s due to lack of funds, time or resources, for others it’s lack of confidence about technology. As not-for-profits are sometimes staffed by volunteers, social media duties may be handed to junior staff who aren’t adequately trained, or it’s otherwise done ad hoc by personnel who are looking after social media in additional to their main job.
Continue reading “Twitter Tips for Not-for-Profits”
I’ve been away a long time and I wanted to restart my series on A Day in Applied Sociology, to shed light on what it’s like to be an applied sociologist. First, I wanted to show you how I manage my public sociology with my paid work. Second, I wanted to reflect on what it’s like learning website and graphic design for business, research and social policy audiences.
Continue reading “Website and Graphic Design in Applied Research”
Social science offers sophisticated methods for governments to better understand social media. Social scientists are using established research techniques to improve meaningful collection of social data via social media.
Continue reading “Improving Management of Social Media”
How do we better support “click farm” workers of the online economy?
Continue reading “Cognitive Capital of Click Farm Workers”
A study of 11,000 workers find that managers have a negative perception of private social media use at work, but they are also more likely to indulge in private social media during work time.
Continue reading “Managers on Social Media at Work”
Many small to medium businesses haven’t stopped to plan their social media plan before they launch on Twitter. While they see it’s important to have an online presence, the typical mistakes they make all revolve around the fact that they don’t have a professional communication strategy.
Continue reading “Find Your Professional Voice on Twitter”
There is some backlash about so-called “hashtag” activism, which critiques people tweeting about a women’s safety while doing nothing as a woman is being attacked and asking for help. This criticism is short-sighted.
Continue reading “Online Activism”
Given that I’ve been asked about this more than once, let’s look at the purpose of a WordPress username and how to update it.
Continue reading “Social Media Tip: Changing Your WordPress Username”
Social media is an indispensable tool in increasing your customer reach, but have you thought about how social media design can improve your internal innovation? Don’t just invest in beautiful social media for external use. Employees are integral to social media success.
Continue reading “Using Social Media With Your Team”
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