Category: Business

Business
Young Black woman scrolling on her phone

Designing Effective Forms and Webpages

Social Science Insights

Programs and services can improve the customer experience by simplifying registration processes, and making webpages easier to navigate.

  • Young Black woman scrolling on her phone. Title reads: Designing Effective Forms and Webpages
  • Diverse people line up at a registration desk. On the side, a Black woman's hands scroll on a phone. Title reads: improving customer experience.
  • A Black woman with curly blonde hair reads her mobile phone outdoors against a white wall. On the side, is the mock up of a website. Title reads: barriers to action
  • Asian people seated on public transport scroll and watch their phones. Title reads: evaluation and analysis
  • An Asian man wearing a face mask reads his phone on the street beside his motorbike. On the side a while person's hands hold a phone with a large tick on the screen. Title reads: Simplify forms
  • A white older man in a hat and jacket writes on his phone outdoors. Two young white women are smiling while looking at one of their phones, in a cafe. Title reads: enhance webpages
  • A transparent picture of a plant on a desk behind glasses and a notebook. Title reads: how social science helped
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Business
Young male construction worker looks at his phone while holding a long pole. He wears a hardhat and hi-vis vest. A cement truck and mounds of dirt are in the background

Promoting Employment Services

Social Science Insights

Employment services often struggle to appeal to their intended clientele. Sending effective messages can increase sign-up. Messages should emphasise the ease, benefits, and comparative outcome of services.

  • A Latin American woman types on a keyboard
  • A group of white people wearing boiler helmets, hard hats, and goggles stand at a workbench
  • An older man's hand signs a paper
  • An older white man and a younger white woman wearing boiler suits smile at each other
  • Two Filipina women smile while holding a book and laptop
  • A South Asian man wearing a hi-vis vest and hard hat writes on a clipboard
  • An Aboriginal woman smiles while writing on her phone outdoors
  • Two Asian men look at a phone as they walk outdoors
  • An Asian man looks at his phone at a construction site
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Business

How to Improve Record-Keeping

Social Science Insights

Organisations can improve their record-keeping by adopting a systematic approach, and using techniques developed through social science research. Discover tips for small businesses and not-for-profit organisations on how to document important decisions, understanding legal obligations, and keeping records safe.

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Business

Social Justice and Dignity at Work

Social Science Insights

Sociologist Philomena Essed shows how everyday interactions feed into structural racism, such as during workplace interactions. Essed demonstrates how workplaces can proactively create an environment of justice and dignity. She advocates that leaders must do proactive reflection to better understand how culture impacts workplace relationships and respect.

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Business
A young Asian girl is reading a magazine

Reaching Your Audience

Social Science Insights

I reflect on how to tell a good story that takes into consideration different social groups, inequity, and power relations. I also provide tips about how to measure the impact of a good story.

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Business

Workplace Compliance

Social Science Insights

Social science can be used to encourage employers to follow workplace regulations. This post covers how to increase compliance by appealing to social norms, providing practical examples of how to implement new requirements, and by sending timely messages that encourage change.

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Business
People swinging mid-air in the 'Nitro,' a carnival ride at the Perth Royal Show

Safety Planning

Social Science Insights

Social science can encourage businesses to comply with safety regulations. This is a case study showing how to encourage community organisations to submit event safety planning information in a timely manner. We cover how to encourage early planning, showing the benefits of complying with safety information requests, targeting messages, and using trusted messengers.

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Business

Increasing Program Applications

Social Science Insights

This post covers how organisations can get more people to apply to their programs. We break down a case study of how to entice students to apply for an education achievement award. We show how to design an effective message to attract applicants, as well as how to improve the application form and customer experience.

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Business

Team-Building Activities for Remote Teams

Social Science Insights

If you have a hybrid or remote team, or you run a lot of online meetings, you might be looking for new ways to engage your colleagues. Perhaps you’re seeking fun activities to break up long workshops. Here are suggestions of ice breaker games, polls and quizzes that go down a treat in small meetings and large workshops. These games are inspired by social science, by promoting cultural awareness, prompting safe discussion, and supporting diverse communication styles. Use these game templates for free.

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Business

How to Set and Achieve Goals

Social Science Insights

How can your business support customers in achieving their goals? Setting goals and making public commitments are ideal ways to encourage behaviour change, whether it’s improving our wellbeing at home, or delivering better services. Here are a few tips from social science.

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