Below is an example of how social norms can encourage a change toward a desired behaviour. A sign at Martin Place station, in Sydney, reminds people: ‘Some reasons for needing a seat are harder to spot than others.’ This is known as behavioural insights – the use of behavioural and social sciences like psychology, economics, anthropology and sociology for social policy and services.
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This past week Australia celebrated NAIDOC Week, a time to reflect on the culture, history and achievements of Aboriginal and Torres Strait Islander people. This year’s theme was Because of Her We Can, putting the spotlight on Indigenous women’s central role in overlapping areas, from family, to community organisations, to social justice.
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This social science project identified what stops people from voluntarily signing up to free rehabilitation programs. These results may help other community programs to improve their services.
Continue reading “Redesigning Programs”
Behavioural science can help to address emergency decision-making and reduce fatalities in the community. We conducted a masterclass with the New South Wales State Emergency Service (NSW SES) to look at the issue of driving through floodwater.*
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Tech is the single biggest industry employer of men in Australia, but women only make up a quarter of this workforce. Companies invest big in the latest technologies to stay ahead of the game. Why don’t they invest in minorities and White women in the same way?
Continue reading “Women in Technology”
Social Science Insights 