David Willetts, British MP, has a degree in social science and he advocates the use of social sciences in creating “smarter cities.” He sees that sustainability is a social science issue:

“There are also fantastic opportunities for Smart Cities…For example the car recording where it is and how much energy it’s using to move, the fridge reporting how much energy it’s using, our movements being recorded and reported. That is potentially a massive amount of data that can be used to enable cities to function better. But what are the limits to the use of that data? How can they be used to inform better social policy? Again, these are big social science issues.”

David Willetts