A crowd watches an Aboriginal band at the Yabun Festival

What is Social Science?

Social science helps to improve people’s lives by addressing health, education, business and other fields. In particular, it provides tools to measure social dynamics. That is, it provides insight about how societies and social relationships work. Social science integrates nature and the environment as well as individual will, the mind, and community relationships.

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People eat food and chat on Johnston Street during the Hispanic Latin American Festival, Melbourne

The Excitement of Sociology

“However, much of the time the sociologist moves in sectors of experience that are familiar to him [sic] and to most people in his society… It is not the excitement of coming upon the totally unfamiliar, but rather the excitement of finding the familiar becoming transformed in its meaning. The fascination of sociology lies on the fact that its perspective makes us see in a new light the very world in which we have lived all our lives.” 

– Peter Berger, (1963: 21) “Invitation to Sociology” [my emphasis]
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How Can Social Science Help Governments Manage Social Media?

Social science offers sophisticated methods for governments to better understand social media. The London School of Economics & Political Science argues that social scientists are using their research techniques to improve meaningful collection of social data.

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Social Science of Common Sense

We’re constantly told to act according to common sense. Common sense is supposed to stop us from making foolish mistakes, and in many ways it does. This notion describes all of our social learning in a nutshell. It’s the collection of the sum total of our personal experiences as well as those of the people around us. It helps us walk into a situation with a certain level of familiarity. The problem with common sense is that it can be misleading.

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A packed crowd in a stadium

Social Science of Crowds

Social policy makers need ongoing research into the social behaviour of crowds. This is partly about urban planning, such as management of landscapes, improving infrastructure, decreasing traffic congestion and so on. Governments also need to understand crowd behaviour because local communities need to improve social service delivery.

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A Chinese man sits in a Chinese shop reading his phone

Sociology of Culture

Sociology defines culture as something we do (social practices). It involves using things such as dress and food to communicate our social belonging to particular groups, as well as using other physical resources (materials).

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