Young Black woman scrolling on her phone

Designing Effective Forms and Webpages

Programs and services can improve the customer experience by simplifying registration processes, and making webpages easier to navigate.

  • Young Black woman scrolling on her phone. Title reads: Designing Effective Forms and Webpages
  • Diverse people line up at a registration desk. On the side, a Black woman's hands scroll on a phone. Title reads: improving customer experience.
  • A Black woman with curly blonde hair reads her mobile phone outdoors against a white wall. On the side, is the mock up of a website. Title reads: barriers to action
  • Asian people seated on public transport scroll and watch their phones. Title reads: evaluation and analysis
  • An Asian man wearing a face mask reads his phone on the street beside his motorbike. On the side a while person's hands hold a phone with a large tick on the screen. Title reads: Simplify forms
  • A white older man in a hat and jacket writes on his phone outdoors. Two young white women are smiling while looking at one of their phones, in a cafe. Title reads: enhance webpages
  • A transparent picture of a plant on a desk behind glasses and a notebook. Title reads: how social science helped
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Promoting Employment Services

Employment services often struggle to appeal to their intended clientele. Sending effective messages can increase sign-up. Messages should emphasise the ease, benefits, and comparative outcome of services.

  • A Latin American woman types on a keyboard
  • A group of white people wearing boiler helmets, hard hats, and goggles stand at a workbench
  • An older man's hand signs a paper
  • An older white man and a younger white woman wearing boiler suits smile at each other
  • Two Filipina women smile while holding a book and laptop
  • A South Asian man wearing a hi-vis vest and hard hat writes on a clipboard
  • An Aboriginal woman smiles while writing on her phone outdoors
  • Two Asian men look at a phone as they walk outdoors
  • An Asian man looks at his phone at a construction site
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Encouraging Referrals

This post provides tips for improving public health communications. I show examples from studies that encouraged doctors to comply with health guidelines. I discuss a case study of a health organisation that sought to increase patient referrals to a free treatment program.

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Emergency Disaster Support

How can you encourage your customers to take up free support services? We look at how to get employers and workers to complete a survey sent via SMS, and sign-up for emergency disaster relief.

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Workplace Compliance

Social science can be used to encourage employers to follow workplace regulations. This post covers how to increase compliance by appealing to social norms, providing practical examples of how to implement new requirements, and by sending timely messages that encourage change.

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People swinging mid-air in the 'Nitro,' a carnival ride at the Perth Royal Show

Safety Planning

Social science can encourage businesses to comply with safety regulations. This is a case study showing how to encourage community organisations to submit event safety planning information in a timely manner. We cover how to encourage early planning, showing the benefits of complying with safety information requests, targeting messages, and using trusted messengers.

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Increasing Program Applications

This post covers how organisations can get more people to apply to their programs. We break down a case study of how to entice students to apply for an education achievement award. We show how to design an effective message to attract applicants, as well as how to improve the application form and customer experience.

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Using Social Science to Address Injustice

Social science was used in a state inquiry into social injustice. This includes a review of information services, analysis of policy and program outcomes, and identifying the social and economic impact of racial inequity.

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Race and Social Policy

‘Race at Work Within Social Policy,’ has been published in the book, Critical Racial and Decolonial Literacies: Breaking the Silence, edited by Dr Debbie Bargallie and Dr Nilmini Fernando. This book chapter demonstrates how inadequate racial literacy impacts social policy documentation, including policies attempting to implement anti-racism principles.

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Race, Welfare, and COVID-19

The new book chapter, ‘Critical Race Studies and Intersectionality Responses to COVID-19,’ presents a case study of how the welfare state exercises multiple domains of power to maintain racial inequality, even during the public health crisis of COVID-19. Read the abstract and an excerpt below.

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