Designing Effective Forms and Webpages
Programs and services can improve the customer experience by simplifying registration processes, and making webpages easier to navigate.
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Programs and services can improve the customer experience by simplifying registration processes, and making webpages easier to navigate.
Continue reading “Designing Effective Forms and Webpages”
Employment services often struggle to appeal to their intended clientele. Sending effective messages can increase sign-up. Messages should emphasise the ease, benefits, and comparative outcome of services.
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This post provides tips for improving public health communications. I show examples from studies that encouraged doctors to comply with health guidelines. I discuss a case study of a health organisation that sought to increase patient referrals to a free treatment program.
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How can you encourage your customers to take up free support services? We look at how to get employers and workers to complete a survey sent via SMS, and sign-up for emergency disaster relief.

Social science can be used to encourage employers to follow workplace regulations. This post covers how to increase compliance by appealing to social norms, providing practical examples of how to implement new requirements, and by sending timely messages that encourage change.
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Social science can encourage businesses to comply with safety regulations. This is a case study showing how to encourage community organisations to submit event safety planning information in a timely manner. We cover how to encourage early planning, showing the benefits of complying with safety information requests, targeting messages, and using trusted messengers.
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This post covers how organisations can get more people to apply to their programs. We break down a case study of how to entice students to apply for an education achievement award. We show how to design an effective message to attract applicants, as well as how to improve the application form and customer experience.

Social science was used in a state inquiry into social injustice. This includes a review of information services, analysis of policy and program outcomes, and identifying the social and economic impact of racial inequity.
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‘Race at Work Within Social Policy,’ has been published in the book, Critical Racial and Decolonial Literacies: Breaking the Silence, edited by Dr Debbie Bargallie and Dr Nilmini Fernando. This book chapter demonstrates how inadequate racial literacy impacts social policy documentation, including policies attempting to implement anti-racism principles.
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The new book chapter, ‘Critical Race Studies and Intersectionality Responses to COVID-19,’ presents a case study of how the welfare state exercises multiple domains of power to maintain racial inequality, even during the public health crisis of COVID-19. Read the abstract and an excerpt below.
Continue reading “Race, Welfare, and COVID-19”