Social psychologist Efrat Tseëlon is interested in feminist readings of fashion and culture. Tseëlon argues that while the English dictionary might define the practice of wearing masks and disguise as an attempt to conceal and misrepresent, masquerade is something different. Masquerade is not about portraying something false, but rather it is a way to understand the intricacies of identity. Masquerade draws its meaning through historical context, as the way in which we present our ideal selves in public changes over time.

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