A silhouetted people walk down a hill, following one person in the lead

How to Encourage Community Change

How can you use social science to encourage communities to change collective behaviours? We cover how to identify a behaviour that needs to change, how to target the key audience, how to encourage change, and the best mode of communication to reach the intended community. The provided check list will help you communicate effectively with local communities.

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Encouraging Referrals

This post provides tips for improving public health communications. I show examples from studies that encouraged doctors to comply with health guidelines. I discuss a case study of a health organisation that sought to increase patient referrals to a free treatment program.

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Race, Welfare, and COVID-19

The new book chapter, ‘Critical Race Studies and Intersectionality Responses to COVID-19,’ presents a case study of how the welfare state exercises multiple domains of power to maintain racial inequality, even during the public health crisis of COVID-19. Read the abstract and an excerpt below.

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Public Health Compliance

Most public health programs focus on educating the public, but this doesn’t always lead to behavioural change. In order to encourage change, this information should focus on short, clear messaging about what people need to do on the spot (call to action).

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Many small blocks of wood, with one large wood rectangle in the centre. They all have a smiley face drawn on them

Workplace Survey

I reflect on an example of how to use results from employee feedback in a productive way. I also cover some technical aspects of project management for our online training game.

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Poster with drawings of an elderly couple using wifi to communicate with another younger couple. Title says: "Self isolate to help stop the spread."

Community Communications

Today was productive. I completed our presentation on how to use behavioural science to improve communications with local communities. This will be presented by our partners at a workshop on Monday. I’m attending to observe discussions.

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People in face masks line up in a large park

Vaccination Research

Today I look at my personal research, creating a competition to promote our training game, and using behavioural science to improve public health communications.

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A sunny day. People walk across Circular Quay park. An inflatable tiger is lying down. Tall buildings of Sydney CBD in the far background

Work-Life Balance

Last year, I did near daily updates about what it’s like working as an applied sociologist. I wanted to promote more awareness about our careers beyond academia. I stopped doing the regular diary in October, except for the odd check-in. Here’s what I’ve been up to, along with reflections on work-life balance.

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Man stands with his back to the audience, in the middle of a hospital room. A large camera is on the left hand side

Filming a Training Video

I was in the field today! Today’s the second of two days filming our training video to promote the use of our public health intervention.

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Two white hands hold us sparklers in the darkness

Scaling Successful Trials

I’m back at work this week. I was officially on holidays from the 16th of December until the beginning of this week, however, I ended up having to work every day of my holidays. That was because our public health trial, which need to be extended.

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