What is Social Marketing?
Social Marketing is the application of commercial practices using a social science framework. It is particularly used for public information campaigns. The aim is to understand social behaviour and affect positive social change. This is done through targeted research on a particular community and in partnership with stakeholders.
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Maths, Social Skills and Success
A study published in the Review of Economics and Statistics finds that employees who are perceived as capable and socially adept have greater success in the workplace. They tested maths and social skills today and compared them with scores from the 1980s and measured them against success.
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Social Inhibition on Facebook
An international study published in the Journal of Consumer Psychology finds that Facebook users are largely unwilling to recommend brands and products via Facebook because they fear how this might look to their broader circle such as work colleagues.
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Here’s a great short social science video.
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Computing Love in a Digital Age
Computational biologist Jim Kozubek crafts a social science argument about the flaws in algorithms used in social media and dating apps, which presume people are “flat,” that is, “without contradictions. ”
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Culture Affects Birth Rate
A social science study finds birth rates are impacted by gender cultural norms and policies.
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Social Science Methods Improve Social Policy
Governments see that social science methods are highly useful in drafting social policy and to improve workplace practices. Social scientists contribute to decisionmaking by using a range of case studies and statistical analyses.
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Social Info Goes Viral
Social science research shows urban legends are more likely to be shared when they contain social information. That is, details about people or relationships.
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Social Science Quote: bell hooks – Feminism is for Everybody
Your social science quote of the week is from bell hooks, which I posted in celebration of International Women’s Day.
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Outliers in Organisational Research
‘The way in which researchers define, identify, and handle outliers has important implications for substantive conclusions… research on science journal articles addressing outliers revealed that researcher usually view outliers as “data problems” that must be “fixed” […]
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Social Science Insights 