Social Marketing is the application of commercial practices using a social science framework. It is particularly used for public information campaigns. The aim is to understand social behaviour and affect positive social change. This is done through targeted research on a particular community and in partnership with stakeholders.
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Researcher Barbara Pocock’s book “The Work/Life Collision” has been influential throughout my career. I taught Professor Pocock’s research for years at Swinburne University while I was still a lecturer and tutor. This book informed my thinking when I worked in social policy research. I draw on her work still.
Continue reading “Creating Real Choice for Women at Work”
How can you better address the experience of stress and work? Research shows that stress comes from many sources, but the cumulative effect can lead to chronic illness.
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Your Social Science Snack for the week is about using social science to become more aware about mental wellbeing.
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Economics research finds men from high socioeconomic backgrounds are more competitive than women from affluent backgrounds as well as men and women from poor backgrounds.
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I recently wrote about how social science supports local governments to improve public health, through research and community consultation. Social scientists work to address policy gaps, we use science theories and methods to better target community services, and we ensure that health programs are socially inclusive. Here, I want to address how this public health model is relevant to workplace health. I’ll start by briefly showing why and how public health is important.
Continue reading “Work Life Balance and Public Health”Women face unwanted “compliments” that focus on their appearance. These comments sexualise women in a way that men are not subjected to en mass. For women who share their work online, this is a form of abuse that takes focus … Continue reading Online ‘Compliments’ and Harassment
Australian researcher Barbara Pocock has written several books and research articles on how managers can improve work/life balance. This includes being flexible with hours and the structure of work, the type of work different employees do, and the ways that employees can deliver work outputs.
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French researcher Jacqueline Fendt argues that academic research on businesses is not practical enough in its focus. She argues that management education would be improved with a stronger focus on the everyday realities of Executives.
She also advocates using more qualitative research methods and case studies, rather than statistical surveys. This would improve in-depth understanding of how management is actually carried out in the real world. So how do social scientists carry out this type of work? One method we use is called ethnography.
Continue reading “How Social Science Can Improve Executive Relationships”
John Roberts from the University of Cambridge shows that the public’s mistrust of corporate ethics is not a given. It exists because many businesses are perceived to only pay lip service to corporate responsibility.
Continue reading “How to Improve Ethics in your Workplace”
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