How to Communicate Effectively for Behavioural Change
Usually, when we create communications in Western societies, we’re used to telling a story. For example, emails usually follow a narrative format: an introduction to the organisation, followed by information about a project, background to the issue, further information about current objectives, and we end with our request. Evidence from behavioural science shows this format, while highly familiar, rarely shifts behaviour. This post provides tips for improving communications.
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