“When beginning a new project, I ask the client ‘At the end of the process, what would you like to hold in your hand?’ My golden rule in any marketing research project is to begin with the end in mind.”
This quote is from Michael Lieberman, discussing his approach to statistics in marketing research.
Subscribe for free updates
You’ll receive an email each time we post a new article. We never share your data with anyone. Subscription is forever free.