Creative Diversity

M. Laura Moazedi has written a great summary about a study on diversity and creativity. Laura writes:

According to research findings, heterogeneous teams perform more creatively than homogeneous teams. This seems to be particularly true when they engage in perspective taking. In other words, taking perspectives of teammates and investing cognitive energy in understanding one’s teammates’ approaches seem to enable diverse teams to bring out their creative potential by engendering a comprehensive evaluation of the ideas and integrating the different perspectives.

Check out Laura’s blog post for more beautiful photos and great articles on management science:

The research: Hoever, I. J. (2012) Diversity and Creativity. In Search of Synergy. Rotterdam: ERIM PhD Series in Research in Management.

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