People eat food and chat on Johnston Street during the Hispanic Latin American Festival, Melbourne

The excitement of sociology

“However, much of the time the sociologist moves in sectors of experience that are familiar to him [sic] and to most people in his society… It is not the excitement of coming upon the totally unfamiliar, but rather the excitement of finding the familiar becoming transformed in its meaning. The fascination of sociology lies on the fact that its perspective makes us see in a new light the very world in which we have lived all our lives.” 

– Peter Berger, (1963: 21) “Invitation to Sociology” [my emphasis]
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A packed crowd in a stadium

Social Science of Crowds

Social policy makers can benefit from ongoing applied research into the social behaviour of crowds. This is partly about planning, such as management of landscapes, improving infrastructure, decreasing traffic congestion and so on. This is also because local communities need to improve social service delivery.

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