Behavioural science can help to address emergency decision-making and reduce fatalities in the community. We conducted a masterclass with the New South Wales State Emergency Service (NSW SES) to look at the issue of driving through floodwater.*
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Our team ran a randomised control trial to increase the number of classes that apprentices and trainees (‘learners’) attend. We significantly increased course attendance by sending employers a text message detailing what their learners are studying at their vocational training organisation (TAFE).
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Social Marketing is the application of commercial strategies and social science to target complex social problems, and influence behaviours, for the greater social good. It is particularly used for public information campaigns. The aim is to understand social issues and affect positive change. This is done through targeted research on a particular community in partnership with stakeholders.
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I led the research team responding to a state inquiry on the health and safety impact of firefighter training. I reflect on the use of social science during the analysis phase of investigation. This discussion serves as a case study on how to other organisations might improve management responses to environmental, health and safety issues.
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