I’ve been thinking a bit about social marketing lately because I’ve being managing communications and media for research organisations and not for profits for many years. In general, marketing in the social sciences could be enhanced, especially in my field of sociology.
Continue reading “Marketing Sociology”
Many small to medium businesses haven’t stopped to plan their social media plan before they launch on Twitter. While they see it’s important to have an online presence, the typical mistakes they make all revolve around the fact that they don’t have a professional communication strategy.
Continue reading “Find Your Professional Voice on Twitter”
Social Marketing is the application of commercial strategies and social science to target complex social problems, and influence behaviours, for the greater social good. It is particularly used for public information campaigns. The aim is to understand social issues and affect positive change. This is done through targeted research on a particular community in partnership with stakeholders.
Continue reading “What is Social Marketing?”