In support of social science – via the Nature editorial team:

“If social, economic and/or cultural factors are not included in the framing of [science] questions, a great deal of creativity can be wasted. This message is not new. Yet it gets painfully learned over and over again, as funders and researchers hoping to make a difference to humanity watch projects fail to do so. This applies as much to business as to philanthropy (ask manufacturers of innovative crops)… If you want science to deliver for society, you need to support a capacity to understand that society.”

Quote via Nature.