Below is a visual illustration of bullet theory of media. This theory is now outdated – it is also known as the hyperbolic needle theory. It treats audiences as passive consumers and victims of television, as if they simply accept the dominant (or hegemonic) narratives portrayed on screen. Research shows that there are several ways in which audiences interact with text, including by rejecting or reinterpreting meanings.

Image: http://buff.ly/1rO3kgT #socialscience #sociology