Denise Krebs is an educator who has created this system of “B.E.A.D.” to advise students on how to blog more effectively. Her advice is useful for all new bloggers from the community sector, business and other industries.
Breadth is how to improve quality through useful links.
Ease refers to simple formatting, including shorter paragraphs and using easy-to-read fonts, bold/italics and headings.
Aesthetics is about making your blog beautiful and interesting by using visuals, such as photos and illustrated quotes. Stick to original photos you own or Creative Commons images.
Depth refers to helping your reader learn more by linking to other articles, or providing background information, definitions, and other sources.